Athleisure: a tendência que une conforto e estilo | ROWA STORE

Athleisure: the trend that unites comfort and style

Posted by Marketing Rowa on

Athleisure is the fashion movement that has been winning the hearts of many people around the world. The trend is the union of two English words: athletic (athletic) + leisure (leisure), which translate very well the essence of this style that mixes sports and casual clothes. 

The fashion wave gives the typical pieces of the fitness universe a touch of glamor and style, while making casual clothes more comfortable and functional, allowing the same look to work in completely different environments, such as going from yoga straight to lunch with girlfriends. 

An example of this versatility is the combination of Body Cone + Shorts Crescente by Rowa. The duo can be used during sports practice, as the pieces contain technology that provide the safety and comfort needed to perform well, while having a touch of style to wear the looks in a more relaxed environment. At that moment, accessories and shoes make all the difference in the composition of the look. Tennis, makes the look more relaxed and is perfect for sports. A shoe makes the composition gain a new face and work smoothly for leisure. 

The pandemic years influenced the way people dress, after all, the period at home made comfortable clothes become routine protagonists, so abandoning this convenience is almost non-negotiable in the scenario of a new normal, where the population is resuming gradually social activities and face-to-face work. This is precisely what makes Athleisure so popular, after all, the looks of this aesthetic are the perfect balance between comfort, versatility, sophistication and style.  

Around here, we love this trend, in addition to using Athleisure as the main pillar of our collections. How about adopting the movement in your style? On Rowa's website you have essential pieces for your wardrobe. Check out! 

← Older Post Newer Post →

Leave a comment

blog

RSS
Práticas de medicina Ayurvédica que fazem toda a diferença!
auto cuidado rotina saúde

Práticas de medicina Ayurvédica que fazem toda a diferença!

Marketing Rowa
By Marketing Rowa

Essa semana, trouxemos um assunto que a gente ama por aqui: Ayurveda – uma medicina ancestral, super conectada com o equilíbrio do corpo, da mente...

Read more
Como aproveitar ao máximo o Cacau + Bônus de uma receita maravilhosa de Brownie Fit
alimento cacau receita fitness

Como aproveitar ao máximo o Cacau + Bônus de uma receita maravilhosa de Brownie Fit

Marketing Rowa
By Marketing Rowa

O coelhinho da Rowa passou por aqui e deixou novidades deliciosas para adoçar a sua Páscoa! 🐰🍫 No Rowa Notes dessa semana, você vai descobrir...

Read more